TikTok

Shop

TikTok Shop
Create joy and sell more

Let your customers discover and buy your products the fun way.

Shopping, powered by TikTok

TikTok Shop is paving an entirely new way for brands to authentically connect with creators and communities to grow their business and drive meaningful shopping moments.

Discovery

Entertainment meets commerce through authentic and relatable shopping content, that sparks inspiration leading to purchase.

Trusted Creators

Creators show up differently on TikTok, bringing a fresh take on shopping by helping brands build trust and influence through authentic content.

Engaging Communities

TikTok communities drive discovery and influence culture. Brands can build lasting relationships with users by tapping into these existing communities.

Easy & Safe Shopping

Revolutionising the shopping journey, from the For You Page to a safe and secure check-out, order management, and support all within the app.

Scaleable Ecosystems

Support for your business, no matter the size. From logistics to post-sale management, you'll find the tools you need to grow.

TikTok Shop provides 4 native ways to shop

It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.

Live shopping

Shop directly from a LIVE by tapping the pinned products or browsing the shopping basket icon

Shoppable videos

Shop directly from a shoppable in-feed video by tapping the product link & basket icon

Product showcase

Shop directly from a brand or creator account and get access to products within the app

Shop tab

Let users find your product assortment, shoppable content, and promotion campaigns all in one place

TikTok Shop For You

I am a

Sellers

TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.

Purchase & Conversion

With an all-in-app experience, there is no redirection to partnered shopping apps or websites, meaning higher conversion and sales.

Campaigns & Promotion

Get access to TikTok Shop’s platform campaigns and extensive selection of promotion tools.

Direct Creator Collaborations

Discover, communicate and collaborate with thousands of creators through our affiliate programme directly accessible on TikTok Shop.

Performance Analysis

Track performance, traffic, customer reviews and transaction data through TikTok Shop’s data dashboards

1 in 4

TikTok users are interested in buying from TikTok LIVE because they get to see the product (vs just seeing pictures).1

62%

of weekly TikTok users have engaged in ecommerce behaviour on TikTok.

1.5x

users are more likely to immediately buy something that they discovered on the platform in comparison to other platform users.3

Sources: (1)TikTok Marketing Science Global Growing TikTok in eCommerce Study (UK Results) 2022 conducted by Material May 2022 (n=549) (2)TikTok Marketing Science Global Shopping Ad Products Study 2022 (UK Results) conducted by Material February 2022 (n=1,550) (3) TikTok Marketing Science Global Retail Path to Purchase (UK Results) conducted by Material August 2021 (n=1,601)

TikTok Shop Academy

TikTok Shop Academy is the central educational hub for sellers and creators to learn best practices and steps to maximise their selling potential on TikTok Shop.

Affiliate Centre

The Affiliate Centre connects creators and sellers through creativity and commission. Sellers can link up with creators and pay commission on successful sales.

Let's talk Shop

See what TikTok Shop can do For You.

Sellers

Creators

Partners

Affiliate

FAQ

1. What do I need to get started with TikTok Shop?

2. How can I add my products to TikTok Shop?

3. How can I sell my products on TikTok Shop?

4. How can I promote my products to TikTok Shop?

5. How can customers buy my products on TikTok Shop?

Follow Us

  • TikTok for buyers
  • TikTok for sellers
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Sellers

  • Open a shop
  • Seller center
  • TikTok Shop Affiliate
  • TikTok Shop App Store
  • TikTok For Business

Creators

  • About Creators
  • Streamer Desktop
  • Affiliate Program

Support

  • Academy
  • Feature guides
  • Policy Center
  • CapCut Creative Suite
  • Music Distribution

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